![]() For those who prefer a more down-to-earth vibe, Nogari Alley brims with old-school Korean pubs that sell local beer and nogari (dried pollock fish), with seats often spilling out onto the streets. Eulji-Maekok (Euljiro Brewing) is a two-story craft beer pub with fun illustrations of partying cats and excellent drinks. An Asian-night-market-themed bistro called After Jerk Off is ornamented with red lights and sophisticated decor. ![]() Owned by a group of 10 friends, 1/10 is a wine bar marked only by simple sign with “wine” written out in red tape. Seendosi has added more lights since then, and the area is now teeming with bars following a similar formula of industrial chic. Since few spaces like this existed in this part of Seoul when it opened, visiting used to mean walking into a dark neighborhood and climbing up four flights of stairs in an empty warehouse before reaching Seendosi’s dim pink ambiance and alternative music. One of first newcomers was Seendosi (which means “new city”), a laid-back, independent bar that extends from the 4th floor to a 5th-floor rooftop. Then, wander down quiet alleyways filled with small cafes and tea shops that don’t make it into the guidebooks or travel blogs, venturing away from large groups and into Korea’s past.ĭiscover cool bars and traditional dried fish in Euljiroįrom bars lit with a neon glow to hidden places tucked behind unassuming doors, Euljiro has so many cool spaces that locals call it “Hip-jiro.” The evolution (or gentrification) of this neighborhood started around 2015, when younger people began renting out spaces in a district full of warehouses, electronics shops and printing presses. Start by grabbing a map of the neighborhood from Bukchon Traditional Culture Center, which pinpoints great photo-taking spots. Visit during the week to avoid the crowds. In recent years, that atmosphere has been accentuated by the popularity of borrowing hanbok (traditional Korean gowns) for photo walks. While the buildings are almost entirely reconstructed or full-on replicas, you will feel like you’re in another time and place when you wander this area. ![]() The authorities say that the more than 900 hanok homes here offer the best representation of Seoul’s 600-year-old urban history. ![]() Once you’re strolling along the streets filled with hanok (traditional Korean houses) – a budget-friendly activity in a pricey city – it doesn’t take long to realize why Seoulites recommend this place so ardently, and why it continues to charm all who visit. Nestled between Gyeongbokgung and Changdeokgung palaces, Bukchon Hanok Village is a popular tourist destination that’s fully worth the hype. Soak up the historic Korean atmosphere in Bukchon Hanok Village Ready to start planning? Sign up for our weekly newsletter and get 20% off your next guidebook. ![]()
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